VictoriaвЂ™s Secret doesnвЂ™t have a core customer anymore, and doesnвЂ™t seem interested in changing that. Their marketing and branding are a time machine to 1998. College-age women mostly buy lingerie either online (where better-styled and better-made pieces are readily available at the same price point, or even cheaper or at more modern brick and mortars like Aerie (whoвЂ™ve actually been receptive to the preferences of 2018вЂ™s young people. Among older women, more than half are plus size, and VS has been openly hostile to that segment but doesnвЂ™t have the cache or the quality to make it as an aspirational brand.
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